SEO MY CITY

Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!?’

Dashboard images: Local Search Forum

Whatever the opinion, the truth is that these changes signify a big development in the way Google handles ‘Local.’ Google has been talking up the importance of local for an age, and the increased real estate given to local results in SERPs backs this up. They have also updated and iterated their local product almost more than their main search product in the last 12 months.

But, despite this rhetoric and commitment, Google has given scant attention to how SMBs use and manage their data within maps/Google+ Local.

Tuesday’s announcement changes this. The new ‘Places for Business’ dashboard is all about making life easier and clearer for SMBs to manage their data and promotion within Google’s local products (Maps/Mobile/+Local), and they have really put some thought into solving the backend issues and providing a helpful, consolidated interface.

Hang on… before I go too far with the praise, let me make one thing very clear. This update is also designed to make it easy for SMBs to purchase Adwords Express. Google has struggled to monetize ‘Local,’ and this update puts AdWords Express front and center on the dashboard in the hope that SMBs will start to spend more with them. ‘Google the Benevolent?’ (Yeah, right…)

Listed below are ten things SEOs and SMBs should know about the new dashboard.

1.  Phased Rollout – Many Changes Still To Come

This update has addressed a number of issues which have confused and frustrated SEOs and SMBs for years; but it has not improved all issues and niggles. This is very much a v1.0 for the new dashboard, and there are many more improvements to come over the coming months.

2.  Only Available To New Profiles Or Newly Verified Profiles

The new dashboard is only available for new listings (newly created or newly verified) and not for existing, verified listings. As soon as a listing is verified, they will get access to the new dashboard. However, those of us with existing verified listings will have to wait until the rollout reaches us.

Also, the dashboard is only currently available in the US. Once rollout is complete in the US, then it will jump across to other territories. There’s no clear timeline on this; so, it’s a case of carry on doing what you’re doing and wait till Christmas arrives!

3.  Easier, Faster, Clearer Update Route For Google+ Local Page

This change is a huge improvement – and a big thumbs-up to Google for sorting this out!

The current/old dashboard had a slow and tenuous link to the Google+ Local page with changes made in the old dashboard taking a long time to show up on the visible Google+ listing.

The new dashboard feeds data directly into Google’s updated ‘knowledge graph’ data structure. This enhanced structure makes management of data within Google better, and Google puts more trust in this data.

The upshot for SMBs is that any changes made via the dashboard have greater trust and should go live on their Google+ Local page faster – within 48 hours, according to various sources.

4.  Verification Process Still The Same

Thumbs down on this one, I’m afraid!

The verification process for listings is still the same. Businesses still need to get a PIN via mail, SMS or phone call and enter this into their listings so they can take control of their listing.

But, there is a clearer process for disputed listings. If you want to take control of a listing which is currently claimed into a different Google account. there is a clear, stepped appeal process. Listings can no longer be claimed into multiple accounts, which will greatly reduce confusion over listing ownership and administration.

It also appears (fingers firmly crossed) as if this process is going to be overseen by a dedicated customer support team, which would be a hugely welcome change.

5.  Helpful Interface Guides Users To Make Right Choices

The new interface incorporates contextual, inline tips and advice on how best to complete the various fields. There are actually less fields to complete, which means less customization options (a real bugbear for many SEOs), but at least Google makes it clearer how best to complete the fields so SMBs don’t contravene the rules and suffer the consequences!

6.  Don’t Merge Your Google Local Listing With Your Google+ Local Page Yet

Google advises that if a business is considering merging their old Google Local Listing with their Google+ Local page, they should wait. This process is still riddled with issues, but there is light breaking on the horizon.

In due course, the new dashboard will incorporate an ‘Upgrade’ button which will make this process smoother. So, unless you have a burning need to tackle this merge now, you should hold fire for the time being.

7.  SMBs Need A Google+ Profile To Update Video & Social Elements

All core business info can be updated from the new dashboard. Updates should go live within 48hours, except for photos. Photos will take longer, and it’s still faster to add photos as a user rather than a business owner. Google has acknowledged this issue and will improve the process and speed in due course.

However, if a business owner wants to add video to their listing or manage their social stream, they need to have a personal Google+ profile. Given that lack of personalization options within Google+ Local, having some videos about your business and publishing tips/updates/ideas in Google+ can really strengthen the appeal of your business to a potential customer who visits your Google+ Local listing.

Google is not going to give up on its Google+ play, so it’s time for SMBs to embrace it!

8.  Service Area Businesses (SABs) Get A Google+ Local Page For 1st Time

At last!! Google is, at last, acknowledging the existence of SABs and now enables them to have a Google+ Local page and to hide their address if they wish. There are additional settings for service area and a neat check-box so a business can positively state if they also serve customers at their location.

Coupled to this is a wider range of contact options – including email – which will help SABs even more.

9.  Select Up To 10 Categories To List In, But No More Custom Categories

The new dashboard allows SMBs to list themselves in more categories than before. They can select up to 10 categories – chosen from a pre-defined list; but, they can’t create custom categories any more (although older listings with custom cats may remain).

Select 10 categories

The dashboard incorporates inline guidance on what correct categories are vs. incorrect – it’s almost like Google has thought about what a user might enter and pro-actively given some advice on how to get it right – amazing! 

10.  Analytics Still Sucks!

There is no improvement in the data reported on your Google+ listing. You still get approximate views, clicks and call-to-action. This is a real shame, as Google as the power to supercharge reporting in Places, but continues to de-prioritize this aspect.

The interface for reporting looks like it has improved (although, I’m yet to see a screen shot which actually contains any data on the insights tab, so I can’t be 100% sure); but, the data reported on has not changed.

Recently, Google announced some significant changes to their Google Places dashboard. The wires have been humming ever since, and the reaction has ranged from fall-off-seat excitement to ‘humph, is that it!?’

Dashboard images: Local Search Forum

Whatever the opinion, the truth is that these changes signify a big development in the way Google handles ‘Local.’ Google has been talking up the importance of local for an age, and the increased real estate given to local results in SERPs backs this up. They have also updated and iterated their local product almost more than their main search product in the last 12 months.

But, despite this rhetoric and commitment, Google has given scant attention to how SMBs use and manage their data within maps/Google+ Local.

Tuesday’s announcement changes this. The new ‘Places for Business’ dashboard is all about making life easier and clearer for SMBs to manage their data and promotion within Google’s local products (Maps/Mobile/+Local), and they have really put some thought into solving the backend issues and providing a helpful, consolidated interface.

Hang on… before I go too far with the praise, let me make one thing very clear. This update is also designed to make it easy for SMBs to purchase Adwords Express. Google has struggled to monetize ‘Local,’ and this update puts AdWords Express front and center on the dashboard in the hope that SMBs will start to spend more with them. ‘Google the Benevolent?’ (Yeah, right…)

Listed below are ten things SEOs and SMBs should know about the new dashboard.

1.  Phased Rollout – Many Changes Still To Come

This update has addressed a number of issues which have confused and frustrated SEOs and SMBs for years; but it has not improved all issues and niggles. This is very much a v1.0 for the new dashboard, and there are many more improvements to come over the coming months.

2.  Only Available To New Profiles Or Newly Verified Profiles

The new dashboard is only available for new listings (newly created or newly verified) and not for existing, verified listings. As soon as a listing is verified, they will get access to the new dashboard. However, those of us with existing verified listings will have to wait until the rollout reaches us.

Also, the dashboard is only currently available in the US. Once rollout is complete in the US, then it will jump across to other territories. There’s no clear timeline on this; so, it’s a case of carry on doing what you’re doing and wait till Christmas arrives!

3.  Easier, Faster, Clearer Update Route For Google+ Local Page

This change is a huge improvement – and a big thumbs-up to Google for sorting this out!

The current/old dashboard had a slow and tenuous link to the Google+ Local page with changes made in the old dashboard taking a long time to show up on the visible Google+ listing.

The new dashboard feeds data directly into Google’s updated ‘knowledge graph’ data structure. This enhanced structure makes management of data within Google better, and Google puts more trust in this data.

The upshot for SMBs is that any changes made via the dashboard have greater trust and should go live on their Google+ Local page faster – within 48 hours, according to various sources.

4.  Verification Process Still The Same

Thumbs down on this one, I’m afraid!

The verification process for listings is still the same. Businesses still need to get a PIN via mail, SMS or phone call and enter this into their listings so they can take control of their listing.

But, there is a clearer process for disputed listings. If you want to take control of a listing which is currently claimed into a different Google account. there is a clear, stepped appeal process. Listings can no longer be claimed into multiple accounts, which will greatly reduce confusion over listing ownership and administration.

It also appears (fingers firmly crossed) as if this process is going to be overseen by a dedicated customer support team, which would be a hugely welcome change.

Image courtesy of Mike Blumenthal

5.  Helpful Interface Guides Users To Make Right Choices

The new interface incorporates contextual, inline tips and advice on how best to complete the various fields. There are actually less fields to complete, which means less customization options (a real bugbear for many SEOs), but at least Google makes it clearer how best to complete the fields so SMBs don’t contravene the rules and suffer the consequences!

6.  Don’t Merge Your Google Local Listing With Your Google+ Local Page Yet

Google advises that if a business is considering merging their old Google Local Listing with their Google+ Local page, they should wait. This process is still riddled with issues, but there is light breaking on the horizon.

In due course, the new dashboard will incorporate an ‘Upgrade’ button which will make this process smoother. So, unless you have a burning need to tackle this merge now, you should hold fire for the time being.

7.  SMBs Need A Google+ Profile To Update Video & Social Elements

All core business info can be updated from the new dashboard. Updates should go live within 48hours, except for photos. Photos will take longer, and it’s still faster to add photos as a user rather than a business owner. Google has acknowledged this issue and will improve the process and speed in due course.

However, if a business owner wants to add video to their listing or manage their social stream, they need to have a personal Google+ profile. Given that lack of personalization options within Google+ Local, having some videos about your business and publishing tips/updates/ideas in Google+ can really strengthen the appeal of your business to a potential customer who visits your Google+ Local listing.

Google is not going to give up on its Google+ play, so it’s time for SMBs to embrace it!

8.  Service Area Businesses (SABs) Get A Google+ Local Page For 1st Time

At last!! Google is, at last, acknowledging the existence of SABs and now enables them to have a Google+ Local page and to hide their address if they wish. There are additional settings for service area and a neat check-box so a business can positively state if they also serve customers at their location.

Image below courtesy of Mike Blumenthal.

Coupled to this is a wider range of contact options – including email – which will help SABs even more.

9.  Select Up To 10 Categories To List In, But No More Custom Categories

The new dashboard allows SMBs to list themselves in more categories than before. They can select up to 10 categories – chosen from a pre-defined list; but, they can’t create custom categories any more (although older listings with custom cats may remain).

Select 10 categories – Courtesy of Mike Blumenthal

The dashboard incorporates inline guidance on what correct categories are vs. incorrect – it’s almost like Google has thought about what a user might enter and pro-actively given some advice on how to get it right – amazing! 

10.  Analytics Still Sucks!

There is no improvement in the data reported on your Google+ listing. You still get approximate views, clicks and call-to-action. This is a real shame, as Google as the power to supercharge reporting in Places, but continues to de-prioritize this aspect.

The interface for reporting looks like it has improved (although, I’m yet to see a screen shot which actually contains any data on the insights tab, so I can’t be 100% sure); but, the data reported on has not changed.

Postscript: Sources & References

The following sites were used for research and reference in writing this post. Many thanks to their owners and writers for great coverage and for making my life easier!

1. Blumenthals.com – Visual Guide to the new Places for Business Dashboard
2. Blumenthals.com – Google rolling out new update to Google Places for Business
3. Local Search Forum – Major update – new Google Places Dashboard – All-in-one Local Listing Management
4. Google – More details about the improved look and feel of Places for Business Support Pages
5. Blumenthals.com – Categories in new Places for Business Dashboard

Ok I know Facebook is a big-ass brand that doesn’t need your stinking organic traffic, but if you’re going to have a big press conference about your amazing new mobile strategy, don’t you think the in-house SEO person would at least do the minimum to make sure that someone searching Google would be able to [...]

The post Facebook Leaves Home Without The SEO appeared first on Local SEO Guide.

Mike Blumenthal has some nice LocalSEOGuide bait today on print yellow pages usage trends by advertisers entitled “Annual Print YP Death Watch”: “In many categories the ads are for national players. In florists for example there are 2.5 pages and only 1/8 of one page covers truly local florists….The print YP are no longer a [...]

The post Are Print Yellow Pages No Longer “Local”? appeared first on Local SEO Guide.

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

The post 10 Billion Ways To Get A Link appeared first on Local SEO Guide.

Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data.  The answer: $10 Billion, maybe more.  Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors [...]

The post How Much Does Screwed-Up Business Listings Data Cost Us? $10B appeared first on Local SEO Guide.

Image lifted from DeviantArt.com Too much business Leads to having to hire more people in a competitive industry where there are not enough skilled providers and a lot of churn from people jumping around trying to make more $ So you end up hiring inexperienced people and trying to train them on a “SEO system” [...]

The post The Problem With A-List SEO Agencies appeared first on Local SEO Guide.

  Taylor Hatmaker on Yelp’s Q4 loss of $5.3 million: Yelp should own local. But it doesn’t. The company, founded in the mobile dark age of 2004, is being assaulted on some major fronts. There’s Foursquare of course, but the biggest threat is Facebook’s renewed interest in local, which the company will be building out [...]

The post Yelp’s Biggest Threat appeared first on Local SEO Guide.

ConstantContact’s SinglePlatform division has released the results of a new survey of small businesses (SMBs). The “headline” finding is that nearly half (49 percent) say they’ve never updated their listings online. The survey polled “more than 350″ SMBs.

Most small businesses are overwhelmed and confused by even basic online marketing. This is reflected in some of the seemingly contradictory findings of the survey:

• 50 percent of SMBs have seen listings for their business that are not accurate
• 70 percent of SMBs say they don’t have the time to manage listings on all of the sites that consumers use
• Only 23 percent of SMBs have a good sense of how listings drive traffic to their business

What all this means is that most SMB listings are likely to be missing enhanced or “rich” content that consumers increasingly look for and rely on to help make purchase decisions. It also probably means that original errors in the listings (50 percent) are likely never corrected.

The overwhelming majority of these SMBs (85 percent) said it’s important for them to be found on major search sites, local search apps and directory sites. And 78 percent believe that new customers will find them through these sites and apps. A previous ConstantContact survey affirmed that the primary concern of small businesses is finding new customers.

Google has said in the past that roughly 20 percent of PC-based search is related to location and local information. The company has also formally and informally has said that between 40 percent and 50 percent of mobile search is about local information or location. Different business categories see different volumes of mobile vs. PC-based search.

Here are some additional findings from the survey:

• 84 percent of SMBs believe that having a website that can easily be viewed on a mobile device is important to their business
• Only 25 percent of SMBs know how to create a mobile optimized web site
• 62 percent of SMBs think it is important to be seen on major mobile apps
• 85 percent of SMBs believe that in the future more people will be looking for their business on mobile sites

Overall, these findings highlight or illustrate the challenges that US small businesses face in managing their online information — even something as seemingly basic as managing listings information. Services such as SinglePlatform, Yext and UBL seek to simplify that process by offering a single point of entry and then syndicating local data across the internet.

Yet despite these and other efforts to simplify online marketing and provide greater “transparency” about what works and what doesn’t the practical reality is that most SMBs are more confused than ever.

Last week’s announcement by Raven tools that they would remove all ‘scraped data’ (e.g., ranking reports) from their toolkit came as an unwelcome surprise to many of their customers. This action effectively makes a big portion of their service redundant, and the reaction to this news hasn’t been all positive for Raven.

This must have been a tough decision for Raven’s management team to make, and I’m sure they agonized over it before deciding on this course.

This event got me thinking about the relationship between SEOs and the tools they use, and wondering how much understanding there was about how tools work and how to select the best tools for you.

An Insiders View Of SEO Tools & Software Companies

I thought it would be useful to give an insiders view of how SEO tools and software (‘tools’) work, addressing some regular questions which arise. I also thought it would be useful to provide a checklist of questions you should ask when researching which local SEO focused tools to use.

Image via Shutterstock, used under license

And, to make this post even more useful, I have curated a list of the leading ‘locally-focused’ tools, what they do and what they cost. Enjoy!

What Are The Benefits Of Using SEO Tools?

Every week, I speak to an SEO who tells me that they do all their research by hand and manually track their performance, often storing data in uber-sized excel sheets. Whenever I hear this, I want to scream out ‘why! why would you subject yourself to that?’

Data is power in SEO. We need fresh, accurate data to inform every decision we make. Gathering this data by hand is such a waste of precious time which would be much better spent analyzing findings, taking informed action and working closely with existing  and potential clients.

The reason we (for the purposes of full disclosure: BrightLocal) switched from being an agency to a ‘tools’ business is because we struggled to cope with the volume of intensive, data-gathering tasks we need to complete each day, and we could not find appropriate tools to automate them. So we built them ourselves.

SEO is a cerebral occupation. Data gathering is not. Using tools to automate these time-consuming processes frees up valuable time and enables you to spend more time focusing on your clients, implementing strategies, finding solutions, winning new customers and knocking off a few hours earlier on a Friday to have a beer with your team.

SEO Is Not An Exact Science, Neither Is Reporting

SEO isn’t conducted in a lab, and for each situation, there are a ton of variables and relationships which influence the results. We can repeat the same action for different campaigns, and the results are always slightly different.

Our approaches and methods are also different. SEO strategies are often similar, but the actions and implementation can vary greatly from one SEO to the next; but, both can achieve great results for their clients.

The same is true for tools and reports. Different tools have different approaches based on the knowledge of the team who develop them. You may run a ‘citation tracker’ report using one tool and get 155 citations, while the same report on another tool yields 178.

Who’s correct?

They both are, given that they have their own interpretation of how to calculate citations, and we can never be 100% sure of what Google’s own citation index contains (it would be nice if they told us, wouldn’t it!)

One area where we encounter a lot of questions is on ranking report accuracy and the impact of ‘personalization’ of search results.

As search engines modify results based on personal factors such as location, search history and social connections, each one of us gets a tailored set of search results which are slightly different from the next person. This leads to confusion when comparing ranking report results with manual look-ups — the results don’t always match. But which is correct? Well, there really isn’t a correct answer anymore, so we’re both right, and we’re both wrong (arrrrgggghhhhhhh…)

So what you need to look for in your tools is a ‘good’ degree of accuracy, a methodology you agree with and consistency in the results. Ranking reports are best used to show performance trends. You need to understand the impact of the work you’re doing, and this can be seen by upward/downward trends in rankings over time.

Ranking reports aren’t the only way to measure performance, and tracking traffic and conversion alongside ranking gives a more complete picture of campaign performance.

How Do Tools Gather Their Data?

Different tools use different methods to gather their data, and it’s useful to understand these methods and how they can affect tool performance and reliability.

APIs – tools which use APIs (e.g., Google Adwords API) have approved access to the data they get via the API. Data providers create APIs because they want other businesses to use their data within 3rd party services or tools. This data is typically well structured and easy to use, and data providers often charge for API usage.

Because the data providers create the API, they also support it and update it as they update their own site/data structure. They notify their API users of these changes, which makes it much easier for tool companies to update their tools, so they continue to work with API updates.

Scraping – this is, essentially, unapproved access to information which is gained by extracting data published on another website. Scraping uses automated techniques to ‘scrape‘ this information from a webpage and often mirrors human action so they can go undetected.

Because ‘scraping‘ is not approved access, it is often harder to process this data (vs. an API), and any changes made to a website may not be immediately picked up by the tool, which means there will be data inaccuracies until the tool is updated to match the website changes.

Scraping is common place among tools, and there’s often no other way to get the data that we present in our reports. Just because a tool uses scraped data doesn’t mean it’s bad, but you should expect more bumps in the road as data sources change and tool companies scramble to adapt to these changes.

SEO Tools Are Working Machines With Many Moving Parts

Good quality, professional tools are powerful pieces of software. They are working machines with moving parts.

The nice-looking interfaces and reports a user sees is just the tip of iceberg. Behind this is a mountain of sophisticated code and infrastructure which gathers data for the reports, processes it, analyzes it, stores it and spits out the results in a pretty-looking table or chart.

It’s inevitable that parts of the machine will break or slowdown and need fixing. This isn’t a sign of a bad tool, but a reality of working with multifaceted, complex software. The key is how fast these issues are dealt with and if they re-occur.

You shouldn’t be surprised if things don’t always work, but you should expect them to be dealt with swiftly. So, be sure to report any issues you find — having extra eyes and brains to spot an issue helps to get things fixed faster.

Supportability Vs. Customization

As I mentioned above, all SEO’s have their own approach to their work. Because of this, as a tool provider, we get a lot of requests for new features which are very specific to a customer’s needs and the way that person/agency operates.

We’d love to be able to satisfy everyone’s requirements, but it’s just not possible without creating a monster toolkit which is overly complex and really hard to support and maintain.

So, we have to be selective about the changes we implement and make decisions which benefit the majority of customers. Creating something new isn’t the tough part, it’s the long term support and maintenance which is.

8-Point Checklist To Help Choose The Right Tools For You

It’s very important that you understand the tools you use and select the right tools for your business. You obviously need them to be fit for purpose, but also, the more time you invest in using these tools, the more reliant on them you become, the more familiar your clients become with the reports, and the harder it is for you to switch. So, be sure to make the right choice at the start.

You need to think about what you need today, but also what you will need in 6 months, 12 months and even 3 years down the line.

Here is an 8-point checklist for you to use when evaluating which tools are right for you.

1. What is the breadth vs. depth of the tools?

Some tools have a broad offering and cover many different areas of reporting and monitoring, while others specialize in one specific area. You need tools which mirror the services you offer (plan to offer).  Do you need the detailed attention of a specialist tool, can you combine multiple specialist tools, or will a ‘Swiss army knife’ do the job you need?

2. What is the cost of the tools and does this work within your pricing model?

Tools can vary greatly in price (sometimes with very little difference in the offering); so, you need to clearly understand what the price is and what the pricing model is. Is it subscription fee? Is it price per location? Is there a 12 month discount? You need to work this cost into your business model and make sure it fits.

You also need to know how that price scales. As you add more customers and reports, how does the cost change, and can the tools scale with your business?

3. What customization options are there?

Do the tools offer white label reports and do they offer full re-brandable dashboards which you can give your customers access to? These can enhance your brand, add functionality to your site and add credibility to your services; so, it’s important to leverage them.

4. How do they gather their data?

Is the bulk of their data gathered using APIs or scraping? If they scrape data, then what monitoring do they have in place to pick up changes in their data sources, and what SLAs do the offer (if any) for updating their service when changes are detected.

5. How regularly are the tools updated?

It’s important that you choose tools which are well invested in and which are regularly updated and improved. Updates are often announced in blog posts and in ‘change logs’ on the site.

You should look to see when the last update was and how many updates have been made in the last few months. You want to ensure that the tools you use will keep getting better and will adapt to the changing LoSoMo landscape.

Also, will you get automatic access to any updates and enhancements, or will you need to pay for these?

And, will your package price remain fixed forever, or is it subject to change as the tools change?

6. What technical and customer support do they provide?

As with any sophisticated software, things can go wrong, and/or you’ll have questions about how to use it. It’s important to check what level of technical support and customer support are provided and what response times are worked to.

If the tools offer a free trial period, then find out if you get the same level of support during the free trial as you do when you are a paying customer.

Do they offer phone or live chat support, or is it just email support? If you really need to, can you talk to someone — there’s nothing more frustrating than not having your emails go answered and have no other means to contact the company!

7. What training and support content is there to help you learn about the tools?

Are there comprehensive FAQs, video guides and other support documents which you can read/watch so that you get a detailed understanding of how to use the tools?

8. Do they offer an API for their tools?

More and more agencies are building their own reporting dashboards and tools. You may be planning to do this now or in the future, so it’s good to know if your tools provider has an API and what it costs to use.

Typically, the fees for API access are based on your usage and are additional to normal subscription fees. So, find out what can be accessed using the API and what the costs are.

Comparison Of Local SEO Tools & Software

The tables below contain a list of the well-regarded, locally-focused tools. There are tons of other tools which deal with other aspects of link building, content creation, PPC, call tracking, etc…

Table 1 – Comparison of Fees & Platform Capabilities

Table 2 – Comparison of SEO Features/Services

Admittedly, this list is not exhaustive but offers a targeted list of tools for you to start with, and I’m happy to add others on recommendation so please contact me via my author page with your suggestions (the more details you can give me the better!)